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Revolutionary LED technology for better colours,
more contrast and a greener future
Fredrikstad, Norway, 15 May 2009 – The avielo kroma by projectiondesign® is set to revolutionize image quality and user experience in the home theatre, thanks to its implementation of ReaLED™ technology – based on solid state LED illumination.
Joe Manning, International Market Manager, Home Theater for avielo by projectiondesign, explains: “From an image quality point of view, our ReaLED technology gives us an incredible contrast ratio and an image with a colour spectrum purer than any other technology. Additionally, absence of some of the effects traditionally seen with other projectors produces a picture that is better than anything we’ve seen before. The kroma produces outstanding imagery.”
Technically, the kroma’s ReaLED light source provides a wider and more consistent colour gamut, with richer and better colour rendition than any competing illumination technology. At the same time, it stays consistent over its entire life time, expected at a typical 100,000 hours, for a long, and service free life of imaging.
The kroma also offers an incredible environmental benefit. Not only does it use less power than traditional projectors, but it is also free from hazardous materials. Where traditional projector lamps contain mercury that must be carefully disposed of, the kroma’s ReaLED technology is free from any such environmental shortcomings.
“We are delighted at being able to bring kroma to market at a time when the environmental footprint of all home AV equipment are coming under scrutiny,” concludes Manning. “We are confident that our avielo brand has another winner in kroma, which is the perfect addition to our existing, conventionally lamped DLP® home-theatre projectors.”
projectiondesign will exhibit on stand J 14, Hall 4 at HIGH END which takes place between May 21st to 24th, 2009 at the MOC in Munich, Germany.
Headquartered in Fredrikstad, Norway, projectiondesign is a worldwide leader in advanced, high-performance DLP-based projection solutions for challenging applications in professional, business, home cinema and eCinema markets. Numerous industry milestones including the introduction of the world’s first single-chip SXGA DLP projector in 2002, the first commercially available 1080p DLP projector in 2006 and first WUXGA DLP projector as well as the first portable and high-resolution active 3D stereoscopic projector in 2008 distinguish its award-winning, innovative technology. projectiondesign has offices in Fredrikstad (Norway), Gothenburg, Singapore, Milan, Stuttgart, Bilbao, Bombay, Cape Town, London and New York.
The avielo series of high performance projectors are designed and hand-built in Fredrikstad, Norway by projectiondesign. Aimed at the high-end custom installation market for use in luxury lifestyle applications, avielo projectors feature the most advanced imaging technology that is consistently being utilised in the making of block-buster movies. The series incorporates a wide range of models, from entry level to the ultimate high end in video display. projectiondesign also markets projectors aimed at high profile professional applications, and has offices in Fredrikstad (Norway), Gothenburg, Singapore, Milano, Stuttgart, Bilbao, Bombay, Cape Town, London and New York.
For further information about this and other leading products please visit www.avielo.com or contact:
Telephone: +47 69 30 45 68
Fax: +47 69 30 45 80
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