LAS VEGAS – Sensio Technologies is promoting here a forthcoming 3D streaming service called 3DGO! that will soon deliver near Blu-ray 3D quality streaming content to TV screens.
icholas Routhier, Sensio president and CEO, said his company set out to develop a system for Internet delivered 3D video content after seeing a dearth of content coming from traditional distribution outlets.
“We negotiated with manufacturers in order to bring that content to the market,” he said, adding that Sensio has signed deals with both TCL and Vizio to put its 3DGO! app on 3D smart TVs this year.
To ensure the highest possible image quality, Sensio developed a format called Hi-Fi 3D that is based on a unique frame-compatible stereoscopic signal processing technology used for commercializing live 3D events in cinemas, high-profile console games and DVD movies.
The process eliminates the resolution, sharpness and fidelity loss associated with typical side-by-side techniques, Routhier said.
“We are moving away from a product that is good enough, and delivering something that will truly add value to consumers,” Routhier said.
The service is scheduled to launch in spring 2012, and Sensio will be announcing titles and supporting studios, content producers and additional product manufacturers in the coming months.
Sensio said the service will likely launch offering a lot of live 3D events, such as concerts.
Sensio’s goal, Routhier said, is to have 60 titles at launch and around 100 by the end of the year. Content will be offered using a transactional on-demand model without a subscription fee.
Routhier said Sensio will begin some direct marketing promotional support behind the 3DGO! brand and service, but the strategy is to let the manufacturer partners showcase and promote the service as a part of their total 3D product offering.
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