![\"\"](\"http:\/\/www.tedpublications.com\/fr\/wp-content\/uploads\/2012\/04\/sim2_hdr1.jpg\" "\\"sim2_hdr1\\"")
<\/a><\/p>\nSIM2 Partners with goHDR for world first in television technology at NAB 2012<\/strong><\/p>\n ( Tel que re\u00e7u)<\/span> Miramar, Florida\u2014April 2012\u2014<\/strong>Innovative television technology that\u2019s as clever as the human eye is to be showcased by University of Warwick spinout company goHDR at the NAB Show\u00ae in Las Vegas, later this month. SIM2\u2019s first High Dynamic Range Display, the HDR47E monitor, will be used in the demonstration showing the HDR content produced by goHDR.<\/p>\n goHDR will provide the world with its first glimpse of High Dynamic Range (HDR) video, screened on the SIM2 HDR display, enabling viewers to see images with exceptional lighting detail. goHDR is developing compression technology that will enable the huge data streams produced by HDR video cameras to be displayed on a TV screen.<\/p>\n \u201cWe are proud to be\u00a0part of goHDR\u2019s new\u00a0video\u00a0technology\u00a0showcase in\u00a0Las Vegas. \u00a0\u00a0Our HDR47E monitor is a technological tour-de-force\u00a0developed by SIM2 engineers to make full use of the\u00a0real-life\u00a0dynamic range of HDR images,\u201d\u00a0says\u00a0Alberto Fabiano EVP SIM2 USA Inc. \u201cThe goHDR presentation will be, yet again, another opportunity to show the world SIM2’s technology leadership: an experience that streams down to our entire line of precision products hand-made in Italy.\u201d<\/p>\n Alan Chalmers, Professor of Visualization at WMG, University of Warwick and Innovation Director at goHDR, explains: \u201cHigh Dynamic Range video is the next big step in TV imaging \u2013 similar to the change from black and white to color TV. For the first time, viewers will be able to see scenes on TV just as they would in real life, without losing detail in the glare of bright sunlight or in deep shadow.\u201d<\/p>\n \u201cThe data stream produced by HDR cameras is huge \u2013 equivalent to a CD worth of data per second. To address this issue, goHDR has produced two products: an Encoder which compresses the data to allow it to be transferred to a display, and a Media Player, which reverses the process and allows the pictures to be viewed with all the glorious lighting detail preserved,\u201d says Professor Chalmers.<\/p>\n \u201cWe are very excited to be working with SIM2 to display HDR content on the world\u2019s first commercial HDR display,\u201d says Professor Chalmers. \u201cTV viewers will get an exclusive glimpse at the significant difference that this technology will make to their viewing experience. HDR is coming<\/em>. At NAB you will be able to see what the future will be like.\u201d<\/p>\n Over the past two years goHDR has had exclusive access to the world\u2019s first true HDR video camera, built by German company SpheronVR, and has produced a number of short films to showcase the technology. This will be the first time the company has been able to demonstrate its work, using SIM2\u2019s HDR47E monitor, to a wide audience, outside the laboratory.<\/p>\n The film clips produced by goHDR are also available on the company\u2019s website (www.gohdr.com) where they have been specially treated, using a technique called tonemapping, to give an idea of what they would look like on an HDR display.<\/p>\n Note to Editors:<\/strong>
\ngoHDR is a software business, whose niche is to provide advanced data compression algorithms to all those who are developing High Dynamic Range (HDR) technology. Its aim is to be the leader in the software that enables HDR video. For more information, go to www.gohdr.com<\/strong><\/a><\/p>\n