Soon after announcing its initial entrance into the Blu-ray market, Toshiba Thursday introduced its first-ever player. The player, the BDX2000, supports BD-Live, as well as Full HD 1080p digital output.

Toshiba intends the product to work with the Regza LCD TV line.

“Toshiba is a technology leader in high definition products,” Jodi Sally, the Vice President of Marketing for Toshiba’s Digital A/V Group, said as part of the announcement. “From listening to our consumers we know they demand access to full high definition content. With the introduction of our BDX2000 we are offering consumers what they want with a breath-taking HD viewing experience to meet the needs of today’s home theater.”

The player will arrive in November at a suggested retail price of $249.99US.