Swedish headphone manufacturer Jays AB (publ) is teaming up with leading Swedish telecoms operator Telenor this autumn to sell the Jays product range in Telenor stores.

Multi award-winning Jays develops its own products and works with world-leading artists, songwriters and producers both in the studio and on stage to ensure the highest possible performance. Jays has generated huge international acclaim with a-JAYS Four for iPhone and will shortly be releasing its first ‘in-ear’ earphone developed especially for Android. Jays also continues to develop its Mobile Music concept to benefit the modern music-loving individual’s mobile lifestyle. The partnership will see Telenor stocking the following products from 27 October: a-JAYS Four for iPhone, T-JAYS Four for iPhone, and a-JAYS One+.

“The opportunity to work with one of the leading telecommunications operators to develop our Mobile Music concept is perfect” comments Rune Torbjörnsen, CEO of Jays AB (publ). “We both strive to create the right conditions for individuals to experience music on their own terms. Telenor allows its users to listen to music anyway, anyhow, anywhere and our products perfect that experience thanks to our passion for music and our award-winning sound and design. We develop unique audio products for people who like us, love music. To do that in partnership with Telenor Sweden is a great opportunity for Jays and helps us towards our goal of providing the ultimate musical sound quality to all people.”

“We are pleased to work with Jays because they create products that we know our customers want, especially now with the launch of new iPhone 4S. Nine out of ten phones that we sell these days are smartphones that always include free internet usage, so listening to music and watching video clips on our phones is completely taken for granted. Now we can also offer high-quality earphones that dramatically improve the browsing experience for our customers” says Jonas Lindström, Head of Marketing Consumer, Telenor Sweden.

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