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Nikon\u2019s New Flagship COOLPIX P7700 Combines First-class Image Quality, COOLPIX P7700 sets the standard for performance, versatility and functionality for those \u201cNikon<\/em><\/strong>\u2019s flagship <\/em>COOLPIX P7700 pushes the boundaries of traditional point-and-shoot cameras by offering stunning image quality, superior mobility and fast performance along with the freedom to customize every shot,<\/em>\u201d said Gregory Flasch<\/strong>, National Advertising and Communications Manager at Nikon Canada<\/strong>. \u201cThe <\/em>P7700 is a powerful and versatile companion that consistently delivers incredible results in a variety of shooting scenarios, allowing users to fully explore their creativity and capture inspiring and memorable moments.<\/em>\u201d<\/p>\n Exceptional Clarity, Powerful Performance Uncompromising Creative Control Full HD (1080p) Video Unleashed balance.<\/p>\n Taking HD<\/em> video to the next level, the COOLPIX P7700<\/em> is capable of intelligent AutoFocus<\/em> while recording in any mode, and can utilize optical zoom when shooting in Auto<\/em> mode. For clear sound recording, the P7700<\/em> incorporates a built-in stereo microphone, an external microphone output, an HDMI<\/em> mini connector and HDMI-CEC<\/em> support.<\/p>\n Intuitive Operability Furthermore, the COOLPIX P7700<\/em>\u2019s intuitive ergonomics and control system allow users to easily access menus and manual controls, ensuring fluid operation. This lightweight point-and-shoot features quick menu, mode, exposure compensation and sub-command dials, all arranged to achieve natural and smooth shooting adjustments on the go. Additionally, the P7700<\/em> has a camera body composed of durable magnesium alloy, which makes it lightweight and easy to carry.<\/p>\n Optional Accessories Expand Creative Control Price and Availability Exclusive Canadian Warranty
\nTop-tier Optics and Unparalleled Creative Control<\/strong><\/p>\n
\nwho expect the best and need the convenience of a compact digital camera
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\nMississauga, ON, August, 2012 –<\/strong> Today, Nikon Canada Inc.<\/strong> announced the P7700<\/em>, the company\u2019s new flagship COOLPIX<\/em> camera. Built for the compact camera user who desires stellar image quality, swift performance and creative control, this powerful and versatile point-and-shoot camera features a sharp 7.1x zoom NIKKOR ED<\/em> glass lens with a maximum aperture of f\/2 and a 12.2 megapixel CMOS<\/em> sensor. Conveniently compact and loaded with innovative features and manual controls, the COOLPIX P7700<\/em> captures still images and Full HD<\/em> (1080p) video with stunning sharpness and vivid colour, whether used as the ultimate go-to travel camera or digital SLR<\/em> companion.<\/p>\n
\n<\/em><\/strong>From photographers looking to step up from traditional point-and-shoot cameras to professionals who crave complete creative control, the COOLPIX P7700<\/em> offers one of the most comprehensive feature sets available in its class. It sports a large 1\/1.7-in 12.2-megapixel backside illumination (BSI<\/em>) CMOS<\/em> sensor that offers excellent tonal range and vivid colour reproduction. Additionally, high-speed image processing helps achieve fast continuous shooting at approximately eight frames per second (fps) for up to six continuous shots, affording the ability to freeze a fleeting moment with precision. The P7700<\/em> delivers extremely fast performance from a rapid startup time to lightning-quick autofocus recognition to help ensure the moment is captured.<\/p>\n![\"\"](\"http:\/\/www.tedpublications.com\/wp-content\/uploads\/2012\/08\/P7700_front34r_on_low_res.jpg\" "\\"P7700_front34r_on_low_res\\"")
\nThe P7700\u2019s high-performance 7.1x zoom f\/2 NIKKOR glass lens is equally as essential in providing the very best clarity and sharpness that professional photographers have come to expect from Nikon. With a large maximum aperture of f\/2, the optics cover a 28 to 200mm equivalent zoom range, allowing for tack-sharp images and Full HD (1080p) video throughout the entire focal range. An evolved Lens-Shift Vibration Reduction (VR) function minimizes camera shake for shooting blur-free photos while handheld or in challenging light. Combined with the COOLPIX P7700\u2019s powerful CMOS sensor, the bright, large-aperture NIKKOR lens provides reduced noise, beautiful background blurring, fast performance and high-image quality whether shooting stills or Full HD (1080p) video.<\/p>\n
\n<\/em><\/strong>The COOLPIX P7700<\/em> offers unprecedented creative dominance for its class by providing easy automatic options to full manual controls, ensuring that every photo and video is truly in the hands of the photographer. It allows users to exercise full influence over their images by supporting RAW<\/em> shooting, thereby providing the ability to capture and edit uncompressed images without losing quality. Customizing every shot has never been easier as Nikon<\/strong>\u2019s flagship COOLPIX<\/em> camera features full manual control (PSAM<\/em>) and 19 unique and versatile Scene Modes<\/em> and Scene Auto Selector<\/em>, ready for any shooting scenario. In-camera special effects and filter effects such as Nostalgic Sepia<\/em>, Vivid<\/em> and Painting<\/em> help satisfy amateurs and enthusiasts alike. With the P7700<\/em>, features such as a noise reduction filter, tone level information, COOLPIX Picture Control<\/em> and versatile bracketing functions open the door for even more creative control and freedom when shooting still images. Users can capture the most amount of available light by combining consecutive shots at a quick shutter speed, or apply the high dynamic range (HDR<\/em>) effect to accurately represent the range of light intensity levels.<\/p>\n
\n<\/em><\/strong>Creativity continues beyond still images with stunning Full HD<\/em> (1080p) video capability combined with unprecedented movie customization options for its class. Capture HD<\/em> video using Auto<\/em>, Manual<\/em>, Aperture-priority<\/em> or Custom Movie Mode<\/em>. Enjoy several creative options available for still-shooting including COOLPIX Picture Control<\/em> and noise reduction while flexibly adjusting ISO<\/em> sensitivity, shutter speed and white<\/p>\n
\n<\/em><\/strong>The P7700<\/em>\u2019s 3-inch vari-angle LCD<\/em> monitor, with a wide-viewing angle and 921,000-dot resolution, offers comfortable shooting from any angle, giving the freedom and flexibility needed to capture every spontaneous moment. Whether capturing images or videos overhead at a concert or inverting the screen to capture a self-portrait, the vari-angle LCD<\/em> of the P7700<\/em> provides users the ability to adapt to various shooting scenarios by positioning the LCD<\/em> for optimal results. The LCD<\/em> screen can also be flipped closed for protection when not in use.<\/p>\n
\n<\/em><\/strong>The COOLPIX P7700<\/em> offers compatibility with several optional Nikon<\/strong> accessories for enthusiasts who demand versatility and first-class performance. Nikon<\/strong>\u2019s Creative Lighting System<\/em> (CLS<\/em>) supports advanced wireless lighting and creative flash shooting by controlling flash output independently for a master unit and a remote unit group. The P7700<\/em>\u2019s hot shoe allows for compatibility with Nikon<\/strong> Speedlights<\/em> (SB-910<\/em> and SB-700<\/em>) as well as the GP-1 GPS<\/em> unit and ME-1<\/em> external stereo microphone.<\/p>\n
\n<\/em><\/strong>The COOLPIX P7700<\/em> will be available in September 2012 at a Manufacturer\u2019s Suggested Retail Price (MSRP) of $529.95.<\/p>\n
\n<\/em>Nikon Canada<\/strong> offers an exclusive two-year warranty for all COOLPIX<\/em> digital cameras purchased from an Authorized Nikon Canada<\/strong> Dealer. Consumer\u2019s investment is protected by Nikon Canada<\/strong>\u2019s warranties with in-Canada service.<\/p>\n