{"id":4448,"date":"2011-08-25T00:43:26","date_gmt":"2011-08-25T04:43:26","guid":{"rendered":"http:\/\/www.tedpublications.com\/?p=4448"},"modified":"2011-08-25T00:43:26","modified_gmt":"2011-08-25T04:43:26","slug":"today-sony-announces-5-next-generation","status":"publish","type":"post","link":"https:\/\/www.tedpublications.com\/en\/?p=4448","title":{"rendered":"Sony presents 5 next generation cameras and camcorders"},"content":{"rendered":"<p style=\"text-align: center;\"><strong><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4453\" style=\"border: 0pt none;\" title=\"Sony_toronto_08_2011\" src=\"http:\/\/www.tedpublications.com\/wp-content\/uploads\/2011\/08\/Sony_toronto_08_2011.jpg\" alt=\"\" width=\"587\" height=\"371\" \/><br \/>\n<\/strong><\/p>\n<p><strong>Toronto, August 25, 2011<\/strong> &#8211; <strong>Sony<\/strong> announces 5\u00a0next generation cameras and camcorders, the <em>NEX-5N<\/em> and <em>NEX-7<\/em> interchangeable lens pocket cameras, the <em>\u03b165<\/em> and <em>\u03b177<\/em> dSLR cameras and the <em>NEX-VG20<\/em> interchangeable lens camcorder. Considering the target audience of our readers, I will only concentrate on the highest end dSLR, the <em>\u03b177<\/em> and camcorder, the <em>NEX-VG20<\/em>.<\/p>\n<p><strong>NEX-VG20 Camcorder<\/strong><br \/>\nThe new <em>Handycam<sup>\u00ae<\/sup> NEX-VG20<\/em> camcorder offers several minute but essential enhancements over <strong>Sony<\/strong>\u2019s <em>NEX-VG10<\/em> including comprehensive manual controls, improved imaging quality and upgraded sound recording quality. Refined ergonomics include enhanced grips for better weight distribution and a second record button to support low-angle shooting.<\/p>\n<p>Resolution have been upgraded to 16.1\u00a0effective megapixels, and records in the AVCHD\u2122 Version\u00a02.0 format complemented by a choice of 24p and 60p frame rate options. Footage shot at 24p can be enhanced with <em>Cinema Tone Gamma\u2122<\/em> and <em>Cinema Tone Color\u2122<\/em> for a more cinematic look and more natural colour capture and reproduction. Dialogue and other sounds are captured by the precision <em>Quad Capsule Spatial Array<\/em> Microphone that now supports stereo and 5.1\u00a0channel surround. The camcorder also offers a new manual audio level control that was previously unavailable on the <em>VG-10<\/em>.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4452\" style=\"border: 0pt none;\" title=\"NEX-VG10-by-David-Susilo\" src=\"http:\/\/www.tedpublications.com\/wp-content\/uploads\/2011\/08\/NEX-VG10-by-David-Susilo.jpg\" alt=\"\" width=\"587\" height=\"368\" \/><\/p>\n<p>Several ergonomic refinements allow videographers to shoot video and stills in even better comfort than its predecessor. The camcorder\u2019s handgrip has been redesigned for an even better weight distribution resulting in much improved stability. To allow important manual adjustment of exposure, iris and other essential settings, the control dial can now be accessed even when the LCD panel is closed. The button layout now features \u2018hard\u2019 function keys, direct access to each shooting mode (<em>Iris<\/em>, <em>Shutter<\/em> <em>speed<\/em>, <em>Program AE<\/em>), a second <em>REC<\/em> button for low-angle shots and expanded focus button \u2013\u00a0all located for intuitive operation so users don\u2019t have to take their eyes from the viewfinder. Videographers and photographers alike can now frame and review footage on the three-inch (7.5\u00a0cm) <em>Xtra Fine LCD\u2122<\/em> display that features <em>TruBlack\u2122<\/em> technology for clear, high contrast images. The screen can rotate up to a 270-degree range for easy framing in any position, even with the camera held low.<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Pricing and Availability<\/strong><br \/>\nThe <em>Handycam NEX-VG20H<\/em> camcorder kit includes the <em>E-Mount SEL18200<\/em> lens and will be available in November a retail price of about $2,200. A body-only version, the <em>NEX-VG20<\/em>, will be available for about \u00a0$1,600.<\/p>\n<p><strong>The \u03b177 dSLR<\/strong><br \/>\nBlazing speed, enhanced image quality, high resolution and incredible performance are just some of the prosumers will find in <strong>Sony<\/strong>\u2019s newest alpha camera model <em>SLT-A77<\/em> (<em>\u03b177<\/em>).<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4451\" style=\"border: 0pt none;\" title=\"Alpha-77-by-David-Susilo\" src=\"http:\/\/www.tedpublications.com\/wp-content\/uploads\/2011\/08\/Alpha-77-by-David-Susilo.jpg\" alt=\"\" width=\"587\" height=\"371\" \/><\/p>\n<p><strong>Sony<\/strong>\u2019s latest refinements to its <em>Translucent Mirror Technology<\/em> make the <em>\u03b177<\/em> the fastest, most responsive interchangeable lens cameras in its class. The <em>\u03b177<\/em> features a newly developed <em>Exmor\u2122 APS HD CMOS<\/em> sensor with 24.3\u00a0MP resolution, as well as the world\u2019s first <em>XGA OLED<\/em> viewfinder. The sensor teams with the next generation of <em>BIONZ<\/em>\u00ae image processing engine to handle large amounts of data from the camera sensor, enabling unprecedented response times and image quality with ultra-low noise when shooting still images or Full HD video.<\/p>\n<p>The much anticipated successor to <strong>Sony<\/strong>\u2019s acclaimed <em>\u03b1700 DSLR<\/em>, the <em>\u03b177<\/em> boasts the world\u2019s fastest continuous autofocus (<em>AF<\/em>) shooting performance (as per August\u00a02011), capturing a burst of full 24\u00a0MP images at 12\u00a0frames per second with full-time phase-detection <em>AF<\/em>. Precision <em>AF<\/em> tracking of moving subjects is more precise with the <em>\u03b177<\/em>, due to a new 19-point autofocus system with 11\u00a0cross sensors. <em>Tracking Focus<\/em> maintains accurate focus lock on a moving subject \u2013\u00a0even if the target is momentarily obscured. Additionally, a new electronic front shutter curtain achieves a minimum release time lag of just 50\u00a0milliseconds, comparable to much more expensive professional-class dSLR cameras. The <em>\u03b177<\/em> refine <strong>Sony<\/strong>\u2019s <em>Fast Continuous AF Full HD Movie<\/em> shooting, already featured on previous <strong>Sony<\/strong> <em>Translucent Mirror<\/em> cameras. <em>Phase Detection<\/em> maintains accurate focus during video shooting of portrait subjects, even when they\u2019re moving at fast speeds.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4450\" style=\"border: 0pt none;\" title=\"sony_translucent_technology_4\" src=\"http:\/\/www.tedpublications.com\/wp-content\/uploads\/2011\/08\/sony_translucent_technology_4.jpg\" alt=\"\" width=\"587\" height=\"371\" \/><\/p>\n<p>In another first for DSLR cameras, both new models can capture <em>Full HD<\/em> video at 60p (progressive) frame rates \u2013\u00a0incorporating the recently introduced <em>AVCHD Progressive<\/em> (Ver.\u00a02.0) format. Also, 24p shooting is available for capturing beautiful \u2018cinematic video footage. Manual focusing and P\/A\/S\/M exposure modes, familiar to creative filmmakers, also can provide enhanced control during video shooting.<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Unprecedented Options<\/strong><br \/>\nA broad sensitivity range of ISO\u00a0100-16000 expands down to ISO\u00a050. At the highest sensitivities, both cameras can freeze fast action or capture atmospheric low-noise shots without flash. Low ISO settings are ideal when used with a long exposure to create expressive shots, such as splashing water without needing an <em>ND<\/em> (<strong><em>N<\/em><\/strong><em>eutral <strong>D<\/strong><\/em><em>ensity<\/em>) darkening filter.<\/p>\n<p>The <em>\u03b177<\/em> showcase the world\u2019s first <em>OLED Tru-Finder\u2122<\/em> electronic viewfinder with a 2,359\u00a0k dot (XGA) resolution, resulting a bright, highly detailed, high contrast image with 100 percent frame coverage and a wide field of view virtually comparable to the optical viewfinders. However, unlike optical viewfinders, users have expansive customization capabilities through the <em>OLED Tru-Finder\u2122<\/em> viewfinder and can preview the effects of adjusting exposure, white balance and other settings in real-time. Photographers can also make fine focus tweaks via a zoomed-in portion of the image. The <em>Smart Teleconverter<\/em> displays an enlarged central portion of the image sensor, allowing compositions to be displayed clearly on the electronic viewfinder and captured with a digital zoom factor of 1.4x or 2x.<\/p>\n<p>In another first for DSLR cameras, the <em>\u03b177<\/em> can capture <em>Full HD<\/em> video at 60p frame rates \u2013\u00a0incorporating the recently introduced <em>AVCHD Version\u00a02.0<\/em> format. 24p shooting is also available. Manual focusing and P\/A\/S\/M exposure modes, familiar to creative filmmakers and photographers provide enhanced control during video shooting.<\/p>\n<p>Shooters can compose and review stills and video on the adjustable-angle three-inch (measured diagonally) <em>Xtra Fine LCD\u2122<\/em> display that offers high resolution (921\u00a0k dot) and <em>TruBlack\u2122 <\/em>technology for superb detail and contrast. As an extra refinement, the <em>\u03b177<\/em> introduces the world\u2019s first three-way adjustable screen that tilts and pivots freely for effortless framing literally at any angle.<\/p>\n<p>Improved ergonomics on both cameras include a comfortably contoured new grip design and tactile new button layout for \u2018eyes off\u2019 operation while viewing via the high-resolution XGA <em>OLED Tru-Finder\u2122<\/em> electronic viewfinder. The <em>\u03b177<\/em> adds front and rear control dials for intuitive fingertip operation and a separate top-mounted LCD data display. The body features magnesium alloy panels for strength and lightness. Key controls are sealed against the effects of dust and moisture, complementing similar levels of protection offered by the new <em>SAL1650<\/em> lens, <em>VG-C77AM Vertical Grip<\/em> for <em>\u03b177<\/em> and <em>HVL-F43AM<\/em> flash unit.<\/p>\n<p>A new shutter unit on the <em>\u03b177<\/em> is tested to 150,000\u00a0cycles and supports 1\/8000\u00a0sec shutter speed (1\/250\u00a0sec flash sync). On-board GPS is also included for geo-tagging of photos and video clips with location data.<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong>Pricing and Availability<\/strong><br \/>\nThe <em>\u03b177<\/em> will be available in a kit with the new <em>SAL1650<\/em> f2.8 lens for about \u00a0$2\u00a0150, and offered as body-only for about $\u00a01\u00a0500. The <em>SAL1650<\/em> lens will also be sold separately for about CA\u00a0$\u00a0800. The <em>VG-C77AM<\/em> vertical grip, designed for the <em>\u03b177<\/em> camera, will be available in October for about \u00a0$\u00a0400.<\/p>\n<p><strong><a title=\"Sony Canada\" href=\"http:\/\/http:\/\/www.sony.ca\" target=\"_blank\">http:\/\/www.sony.ca<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto, August 25, 2011 &#8211; Sony announces 5\u00a0next generation cameras and camcorders, the NEX-5N and NEX-7 interchangeable lens pocket cameras, the \u03b165 and \u03b177 dSLR cameras and the NEX-VG20 interchangeable lens camcorder. Considering the target audience of our readers, I will only concentrate on the highest end dSLR, the \u03b177 and camcorder, the NEX-VG20. NEX-VG20 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21,10],"tags":[244,245,246,67,247,248],"_links":{"self":[{"href":"https:\/\/www.tedpublications.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/4448"}],"collection":[{"href":"https:\/\/www.tedpublications.com\/en\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tedpublications.com\/en\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tedpublications.com\/en\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tedpublications.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4448"}],"version-history":[{"count":0,"href":"https:\/\/www.tedpublications.com\/en\/index.php?rest_route=\/wp\/v2\/posts\/4448\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tedpublications.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tedpublications.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tedpublications.com\/en\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}