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Toronto, ON – September 14, 2011 – Paradigm Shift™, the new brand launched by Paradigm Electronics Inc., an international leader in speaker design and manufacturing, announces three new earbuds engineered in the company’s Canadian factory. The E1, E2m and E3m are the first personal audio products available from Paradigm Shift.

With 30 years of sound research, development and manufacturing, the Paradigm brand has always been synonymous with high quality audio at a value and Paradigm Shift is no different. Unlike almost every other speaker or headphone manufacturer, Paradigm has its own audio research and development facility complete with a 36,000-cubic-foot anechoic chamber to take accurate sound measurements and multiple double blind listening rooms to test every product produced. Paradigm Shift employs the same stringent testing and quality control on earbuds as Paradigm does on its flagship Reference speakers.

Designed for portable personal audio, PC and gaming, the E1, E2m and E3m earbuds were built for comfort without sacrificing performance. All three are available in black and white finishes and feature an air tight seal for superb noise isolation, three sizes of tips for ears of all sizes, a tangle-resistant 1.2 meter cord and a padded travel case/pouch for protection. The E2m and E3m models also feature an in-line remote and microphone that allow users to pause and play music as well as answer and disconnect telephone calls with one easy click.

“We’ve taken every possible step to ensure the new Paradigm Shift earbuds stand out in the over-crowded, over-hyped world of personal audio,” said Mark Aling director of marketing for Paradigm Shift. “Considering the depth of research and expertise our engineers put into performance, aesthetics and comfort, Paradigm Shift will quickly earn its place as an elite audio brand, inspiring a new generation of audio enthusiasts.”

E1 – Critically tuned to Paradigm’s Monitor Series 7 speakers.

Drivers: 8-mm super-neodymium

Sensitivity: 103 dB

Frequency Response: 10 Hz – 18 kHz

E2m – Critically tuned to Paradigm’s Refernce Studio speakers,
the E2m are a two-piece sealed construction.

Drivers: 8-mm super neodymium

Sensitivity: 104 dB

Frequency Response: 10 Hz – 19 kHz

E3m – Critically tuned to Paradigm’s ultimate high-end Reference Signature speakers,
the E3m are crafted from one-piece CNC precision-machined aluminum.

Drivers: 8-mm super-neodymium

Sensitivity: 105 dB

Frequency Response: 8 Hz – 19 kHz

For more information on Paradigm, please visit www.paradigm.com/shift.
MSRP for the E1 is $49, E2m is $99 and E3m is $199.